Pilar company produces millions of flowers for this weekend’s fiestas

FLORICULTURE: Flomar co-operative prepares to distribute two million flowers this weekend

THE Flomar co-operative in Pilar de la Horadada is preparing to distribute two million flowers across the Vega Baja to mark Todos Los Santos (All Saints Day).

If you have already ordered a bouquet of flowers to place at the cemeteries this weekend on the traditional day of remembering those who have passed away, it is likely that the stems in your bouquet have been cut in the greenhouses linked to the Flomar co-operative, which is this week working at full capacity to meet demand. Although the crisis hitting part of the population is taking its toll on the fragile economies of many households, the floriculture market is sensing a slight increase in sales if the data is compared with that of two and three years ago.

The strong tradition of bringing flowers to cemeteries on November 1 is something that leads many families to make a financial effort for this purpose, with extravagant arrangements being replaced with simpler varieties of flowers, and carnations and daisies in high demand.


Sales during the Todos Los Santos campaign represent around 15 per cent of the co-operative’s total annual production. Manufacturing and distribution of the flowers takes place in just 24 hours with the stems being cut in the greenhouses and then distributed by refrigerated trucks to points of sale. The activity of Flomar has the largest turnover of the Valencia Region and gives direct employment to around 100 people in Pilar de la Horadada, among those working on the premises where the plants are manufactured before distribution, and those who work directly in the field of production.

The co-operative entity began operations in 1980 with 15 members and today brings together around 70 partners that hold more than 45 hectares for planting of different flower varieties. The greenhouses have the most modern infrastructure and the latest technology to create micro-climates that allow the production of dozens of varieties.


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