ANDALUCIA will be on show in London as of Monday (November 2) at the World Travel Market, considered one of the three most important travel fairs in the world.
In an aim to improve its already soaring tourism figures, the regional government will host a 500-square-metre stand at the fair and will be running promotional activities at the Excel centre and on the streets of London.
During the first nine months of this year, explained Tourism delegate Francisco Javier Fernandez, while announcing the region’s presence at the fair, there have been more than 39 million hotel stays in Andalucia, and promotional activities aim to strengthen the sector even more.
Eight Junta de Andalucia regional government departments will be represented on the region’s stand and 200 businesspeople travelling to the fair will be making use of 24 work stations to attend to British agents.
Along with professional meetings, Fernandez explained, there are also gastronomical and other events planned to attract members of the general public.