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A film crew of over 70 people descended on the area

BENIDORM has once again become the focus of the film crews, this time for a well-known international brand name soft drink which has chosen to shoot its commercial in the tourism capital of the province.

A film crew of over 70 people has descended on Benidorm from Madrid and Argentina filming in different locations throughout the city, including the Paseo de Levante near the Cruz de Serra Gelada, in the Rincon de Loix, the Poniente beach and up to the Parque de Elche.

It was estimated that the film company spent around €15,000 in just one day for the shoot, a benefit to the economy and great publicity for Benidorm. The municipality is becoming a popular backdrop to many TV and film productions from advertising and music videos, documentaries, TV contests and of course the hit TV series Benidorm that has recently finished filming its seventh series in the city. 

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