AMAZON SPAIN has just entered the Spanish grocery market via a new ‘Supermarket’ section on the amazon.es portal but at this stage is not offering fresh produce.
Following its activities in other world markets, it is taking on local supermarket chains such as Carrefour, Mercadona and Hipercor by offering a wide range of non-perishable food and cleaning products.
It boasts that orders can be delivered within 24-hours and subscribers to Amazon Prime won’t have to pay delivery charges. In addition, the company is offering same-day delivery of items ordered before 2.45pm for Madrid residents as that is where its distribution centre is situated.
In the UK, the group is about to run out its Amazon Fresh line which will include fresh food, although industry insiders have questioned whether the e-commerce giant will be able to offer the same wide range of fresh products as the supermarkets and Ocado.
Time will tell but, in the meantime, there is yet another choice of supplier via the internet.