€2million tourism drive for Axarquia

The Axarquia region has just resumed its tourism campaign, almost three years after it was halted. It aims to promote the region as a destination and put the spotlight on its cultural, historical and natural heritage.
The Junta de Andalucia Regional Government’s Tourism and Commerce Department, together with the Commonwealth of Axarquia-Costa del Sol Municipality, signed an agreement last September to put in motion the Sustainable Tourism Initiative (ITS), which was launched in the area back in 2009.
Between 2010 and 2014, a total of €4.3 million was spent on 16 different programmes across Axarquia municipalities. This time, the ITS is expected to carry out at least 17 projects at a cost of €2 million, 60 per cent of which will be paid for by the regional government.
One project, however, which was included on the list last summer – improving access at Sayalonga’s Moorish Museum – will not be carried out due to no budget allocation.
The project in Algarrobo corresponding to the construction of its Tourism Office is practically completed, and had a total cost of €66,670.
Additional projects include the improvement of Almachar’s Forfe Gardens (€72,901), and the renovation of hiking trails in Sedella (€64,394). Other municipalities which will benefit from projects are Canillas de Albaida, Alcaucin, Benamargosa, Iznate and Cutar amongst others.
Initiatives in La Viñuela, Riogordo, Benamocarra, Frigiliana and Velez-Malahave also been earmarked to benefit.
All these improvements will be completed with a promotional campaign which has been allocated a budget of €79,228. They are expected to be finished by April 2016.