ALMOST three quarters of businesses in the Balearic Islands, 71.4 per cent, have their own website.
The percentage of companies with websites has increased by 43 points in the last 11 years, going from 40.7 per cent in 2003 to 71.4 per cent in 2014, according to data provided by Ibestat, in their report, Usage of Information and Communications Technologies in Balearic Islands Businesses.
Companies in the service industry are those that present a higher level of connectivity, regardless of the size of their business. These websites are mainly used for advertising and visibility purposes.
Those that employ 50 or more people have an online presence in larger numbers.
Bigger companies invest higher quantities in technology training, with 47.6 per cent businesses doing so between 2013 and 2014.
In terms of social platforms, 35.5 per cent of businesses have made use of them in 2013 and 2014.
Use of digital signatures has increased by 46.5 per cent since 2008, reaching 63.9 per cent.