Magaluf ‘expose’ a damp squib with UK viewers

Photo: Doug Peters/EMPICS Entertainment /Cordon Press

TELEVISION presenter Jeremy Kyle’s portrayal of Magaluf as a binge-drinking destination for young Britons has failed to strike a chord with UK audiences.

The Magaluf edition of The Kyle Files was broadcast on ITV last Thursday but only attracted 2.7 million viewers, an unusually low number given the programme’s prime-time slot.

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Billed as an investigation into boozing at the popular Mallorca holiday spot, viewers saw controversial TV host Kyle pepper-sprayed by a nightclub bouncer as he walked down a street. The bouncer – a 40-year-old Romanian – told the media that he sprayed Kyle as he was showing Magaluf in a bad light.

“He wasn’t showing the good side of Magaluf,” said the bouncer, named Leon. “It’s actually a nice place to live which is why you find lots of families with their kids being raised here.”

The programme was filmed last summer at a time when the Magaluf drinking culture had come under the spotlight. Aired at 7.30pm UK time, the show attracted far fewer viewers than the average 8.5 million that programmes normally attract during prime-time slots.



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