‘IF you don’t yell, you won’t sell.’ It matters not how good your product is, if people don’t know about your service it will stay on the shelf. Advertising, and now social forum interaction, are essential components of selling.
Businesses traditionally turn to conventional media. Many, including the major car makers, now add social online media to support their more formal forms of advertising.
The true value of the internet is that it gives the astute small business owner a level playing field with the big hitters.
It is hard to believe that Facebook, founded only 10 years ago, today operates from 48 international city hubs, employs 8,348, and is used by 1.567 million people each day. The number of those signed up to Facebook comes to 20 per cent of the world’s population.
The arts have always been the most difficult of livelihoods. Musicians, artists and artistes, the literati, sculptors and models; many suchlike, found doors closed in their faces. Facebook and Twitter are a lifeline for many callings seeking work or orders.
Social media offers advertising opportunities for the cash-strapped. Its value cannot be underestimated for those whose products or services are cold-shouldered by ring-fenced elite that is for most difficult to penetrate.
They now post their interactive profiles on Facebook. By doing so, they reach far larger audiences than they could hope to present to in theatre, art gallery, catwalk or publishing house. New authors often use social media exclusively to sell their books.
Most businesses, restaurants to travel agencies, solicitors to estate agents, supplement their advertising with a working Facebook presence.
Publishing houses, cultural associations would be isolated without this media. Conventional mainstream media, such as our own Euro Weekly News, value their formidable Facebook presence.
This keeps users up to the minute with local and international news, offers an opportunity to have their say, or comment on various sections.
One thing for certain, social media is very much a part of the ‘if you don’t yell, you don’t sell’ culture.