BRITISH, French and German tourists make up almost 40 per cent of visitors to Malaga city.
A recent report by Malaga Tourism Observatory gave data for visits over the last year and noted that the average age of travellers who chose Malaga city as their destination was significantly younger than that of Costa del Sol resort visitors at just 46.
Two out of three of these visitors work and more than half are qualified professionals with income of more than €2,000 per month.
More than half the tourists travelled with a partner and had an average budget of €555 per person. The average daily spending was €48.60, and 65 per cent stayed in hotels.
Visitors to the city stayed an average of 6.7 days, used public transport and tended to visit museums and monuments, try local food and wander the streets of the old town.
The cathedral was the most popular attraction, followed by the Picasso Museum, the Gibralfaro, The Thyssen Museum and the Roman Theatre.
Forty per cent also go on daytrips, mainly to Marbella, Torremolinos, Benalmadena and Nerja.