PALMA’S tourism promotion is going in a new direction. Two new PR firms are starting work this week to improve the image of the city as a tourist destination and, in particular, as an urban destination for weekend and off-season visits.
La Fundació Turisme Palma de Mallorca 365 will pay €48,000 per year to each of the companies, one based in London and the other a German company, which will have direct contact with travel journalists in the UK and Germany to promote tourism from the countries.
Press trips for journalists and bloggers will be arranged to include visits to iconic cultural venues within Palma. Another task for the PR companies will be to respond and react to any information that could negatively affect the image of the municipality.
Lotus UK will promote Palma in the UK. Established in 2007, the Spanish tourist office Turespaña is among its customers.
KPRN Network will also work for Palma with offices in Frankfurt and Berlin. The company has 20 years of experience working with tourist destinations like Chile, Panama, Thailand and South Africa.
Both companies must now submit their plans of action by early November.