HOTELS along the Costa del Sol have had the best summer since tourism records began, according to the National Institute of Statistics (INE).
During the months of July and August, 4.9 million overnight stays were recorded in the hotels along the Costa. If the summer of 2013 was a record-breaker, this year has seen further improvement with an increase of 2.2 per cent.
To the INE, the number of overnight stays is an important figure because the more nights a tourist stays the more they spend and the more money the area gets.
The record number of overnight stays is what measures the success of the tourist season despite this year seeing 614,268 tourists registered on the Costa del Sol: a figure which is far from record-breaking in itself.
Although satisfied with the figures, businesses in the tourist sector would do well not to rest on their laurels. With the tourists in the beds hotels still need to consolidate the spending.
Whilst prices remain more or less at the level they were in 2008, bills have shot up. A typical hotel will have seen a 70 per cent increase in its energy bills in the last four years.
All too often hotels lose money during the winter months and spend the summer desperately trying to make a profit. Many in the sector will be hoping to prolong the season as much as possible in order to maximise profits. So far, September bookings have been positive and hoteliers have high hopes for October, too.