Apple unveiled its new Apple Watch, together with the new iPhone 6 and iPhone 6 Plus at the Flint Center in Cupertino, California on Tuesday evening.
The smart watch has garnered particular interest as it is the first big product launched by Apple since the iPad.
With production led under the leadership of chief executive Tim Cook, Apple is tipping the new watch to be the most personal device ever created.
The Apple watch is not just a smart phone shrunk to wristwatch size. The interface is worked by using a dial on the side of the watch, leaving the screen free, although the device is touch screen.
The Apple Watch will be available early next year, and will be available in three variations: a stainless steel version, an aluminum sports version, and an 18 carat gold edition.
The watch will feature health and fitness tracking applications including heart rate monitoring. Buyers will also be able to store music, send messages, use GPS and access a wide variety of third-party apps including Facebook and Twitter.
Some cynics have noted that in order for the Apple Watch to work, a constant wireless internet connection to an iPhone needs to be maintained.
The new iPhones, for their part, also display some exciting new innovations with a larger display and a thinner design (6.5mm).
The battery life of the new phone is said to equal or better that of the iPhone 5.
The new iPhone 6 has a 4.7 inch screen, compared with the iPhone 5’s 4 inches, whilst the iPhone 6 Plus has a 5.5 inch screen. This means that the smart phone features a new landscape mode for the home screen. On-screen multitasking can also be achieved due to the iOS 8 operating system.
The built-in iPhone camera is still eight megapixels like that of the old iPhone 5S, but the sensor and autofocus are said to be faster than on the earlier model.
The iPhone 6 Plus has extra optical image stabilisation, and the video camera can take up to 240 frames a second.
Apple Pay is a new feature that will let customers pay for items in a shop simply by touching their iPhone to a terminal at checkout. With security in mind, however, credit card details will not be stored on the device; an encrypted NFC chip will be used instead.
According to Cook, Apple hopes that the new smart watch, together with the new iPhone 6, will create a completely new category of service.