Charlie Sheen attends Pamplona bull running

Hollywood hell raiser, Charlie Sheen, has angered animal rights groups in America after it has emerged that he attended the world famous but controversial Pamplona bull run.

The film star, 48, was seen checking into his hotel in the town centre with his porn star fiancee, Brett Rossi.

The hotel, La Perla is the most famous in the town. One side of the building faces Estafeta Street which is one of the main bull running routes. Charlie was photographed on his balcony looking down at the event. These balconies are the most desired seats to watch the event, with former takers including Orson Welles and Charles Chaplin.

Charlie looked to be having a great time, however, animal lovers in America were far from impressed. Mimi Bekhechi, of People for the Ethical Treatment of Animals (PETA) UK, stated, “Charlie Sheen, please don’t make us call you a ‘proper Charlie,’ which in England means being a **** for going to the Running of the Bulls in Pamplona. We’re sure that you see red, too, so you should be able to relate to the bulls who are killed in cowardly ways.”

Fifteen people have been killed since the tradition began in 1911, the most recent death being in 2010 when a 27-year-old man was gored in the heart, neck and lungs.

The Pamplona City Hall has enforced measures this year to reduce the number of injuries. Those who refuse to obey the rules can be fined up to €60,000 for infringements like taking part while drunk and using a camera during the run.

“We have a problem since there are people who enter the bull run who don’t really know what a bull run is,” Pamplona city councillor Fermin Alonso explained.

“Pamplona police have to remove from the course drunk people as well as those who wear sandals instead of running shoes. To correct these situations we have established some norms and fines.”

The dubious honour of the first person fined went to a British man for crossing the orange waiting line before he was permitted to do so.

Not everyone was happy to see the festival. More than 150 animal rights campaigners gathered in the main city square to protest against the event. They covered themselves in fake blood and held signs in several different languages which read: “You run. Bulls die.”