Beer flavoured jelly beans to be launched

THE Jelly Belly Candy Company has decided to pay homage to its German ancestry by launching the world’s first beer flavoured jelly bean.

The California-based company claims beer connoisseurs will find the aroma of the new Draft Beer Jelly Belly beans – to be launched world wide –  to be mildly bready.

Their flavour profile is said to be clean with notes of wheat and a touch of sweetness.

And it is alcohol free.

“The recipe includes top secret ingredients, but I can tell you it contains no alcohol,” said Ambrose Lee, research and development manager for Jelly Belly.

Beer has been a highly-requested flavour by customers for decades, the sweets company said, and it’s been released after three years perfecting the recipe.

This is the latest in a line of flavour innovations from Jelly Belly, which includes the first non-alcoholic gourmet flavour with Mai Tai.

They also released the Bertie Bott’s Every Flavour Beans, based on a product mentioned in the Harry Potter book series.

These are regular jelly beans mixed with unusually-flavoured ones in each box.