ANDERS Warming, Head of MINI Design, previewed a sampling of the new MINI Vision in the MINI [email protected] event held in Munich.
The brand claims the design of the MINI Vision reaches pointedly into the brand’s past and combines the underlying features and values of MINI with future-focused aesthetic and technical innovations.
Among the stand-out signature features of the MINI brand are the chrome strip wrapped around the top of the body, the distinctive side indicator element and the black band framing the lower edge of the car. The MINI Vision presents these three defining design elements as a flowing, interconnected unit.
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The interior of the MINI Vision stands out with its individual style, variability, functionality and aesthetic appeal. The fundamental idea behind the MINI brand is providing maximum comfort within minimal exterior dimensions, claims the manufacturer.
A transparent and open cockpit, sweeping doors and a “floating” centre console allow the driver and passengers to experience the sensation of a wide open space coupled with the benefits of a space-saving small car. Lounge seats featuring dynamic piping add the finishing touch.
The elastic fabric straps on the insides of the doors – arranged like the stripes of the Union Jack flag – are a nod to the brand’s British heritage. However, the stretchable straps have a functional as well as stylistic role: these flexible retaining devices are designed to hold a magazine, mobile phone or drinks bottle within easy reach.
According to MINI, the interior of the Vision as a whole can also be adapted to a variety of interaction requirements with similar flexibility and immediacy. The Driving Experience Control switch allows the driver to choose between a pure and focused or fully-interconnected mode. The two modes are expressed in different colours using calm, clear light and dynamic, energy-charged shades.
The Glamorous Gold paint finish – a shimmering gold-tinged orange tone – has never been seen before in the history of MINI design. And the use of organo metal creates an intriguing contrast to this gleaming metallic shade. This extremely mouldable but also very strong material is produced by pressing various fibres into a composite. Organo sheets have a unique texture comparable to that of fabrics.