ELCHE shoe group Pikolinos has inaugurated its first shop in New York (USA) in the form of a ‘pop-up’ store. Opened in the heart of the city’s Meatpacking District, the 200 square metre store will remain open until July 7.
“It’s more than a store, it is a showcase to the world, with which we intend to convey all of the brand values and our collection,” said Juan Peran, president of Pikolinos. The chain has outlets in Russia, Mexico, the USA and China and 23 stores in Spain.
The company was founded in 1984 and is committed to environmental conservation aiming to provide more opportunities for people in different countries around the world. It also helps fund research projects at Elche Hospital.