THE British and Russian tourism markets are the main targets of Benalmadena Tourism Board. Loyalty campaigns will also be set in Germany and Portugal. Representatives visited the World Travel Market tourism trade show in London to cooperate with holiday tour operators.
Among the agreements signed, Benalmadena will be featured in all editions of Thomas Cook Travel Magazine, which can be found on board in all European flights by the British airline company.
“We are very satisfied with our results during the WTM. I would especially underline the meeting with John McEwan, head person of the ABTA Association of British Travel Agents. We have really strengthened our relations with the UK market and we expect the inflow of British tourists will increase,” Benalmadena Mayor Paloma Garcia said.