Cadbury launches chocolate for women

FALLING SALES: Women have been buying less chocolate.

A NEW chocolate bar aimed at women went on sale. Crispello is the first new chocolate bar launched by Cadbury’s since the 1990’s and is aimed at women in an attempt to win back lost sales among the diet-conscious.

The chocolate market is worth around £800million a year but sales of single chocolate bars have fallen by some 6.6 per cent, believed to be mostly caused by women buying less chocolate.

The new bar is 165 calories, compared with 260 for a Mars bar and has three chocolate-covered wafer shells with a soft milk chocolate filling. It comes in a resealable pack so it can be eaten one piece at a time allowing women to enjoy a little treat.



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