Festival exceeds everyone’s expectations

THE success of the third annual Electrobeach Festival in Benidorm proved that the city is still a destination for young tourists.

The techno music festival’s growth “has been unbelievable” said director Ivan Vivero.

Before the three-day festival began, 10,000 tickets were sold. On average, those in attendance spend €100, explained Vivero, who estimated total revenues of around €3 million for the municipality.

After two days in to the event however nearly 23,000 gathered to see performances by artists including Sergio Fernandez, David Herrero and Marco Bailey, supposedly surpassing the municipality’s expectations.

Those involved in planning Electrobeach Festival took a chance on “tourism promotion” which has allowed “Benidorm to reinvent itself,” explained Councillor of Festivals and Events, Conrado Hernandez.

It is important to “continue fighting for young tourists,” explained Rafael Navarro, president of Ociobal the festival organisers.