THE number of visitors that will visit Costa del Sol is expected to grow by 3 per cent this summer. However, the overall average income will go down given that the Tourism Observatory has estimated that the average stay and holiday expenses will decrease by a little. According to regional council president, Elias Bendodo, despite the economic crisis: “Costa del Sol is still an important destination, and we know that we are the main option for millions of people who are not willing to give up their vacations.” Statistics have shown that 66 per cent of visitors have already been in the province, and up to 30 per cent have been here at least five more times.
For this reason, tourism experts claim that it is vital for the industry’s future to foster client loyalty this year more than ever and take advantage of the fact that there are more tourists this season. Bendodo added: “Average expenses and stay variables will get better when the economy improves, so keeping our position as leaders will guarantee us more income and profits.”