WITH 845 or so million Facebook monthly active users globally* it is easy to understand why businesses have turned to the social network site to promote their company.
The thumbs-up Like button is a feature on Facebook which allows the individual to publicly state on the site that he or she likes this particular user.
Feedback of these likes, or “followers” as they are called on Twitter, are linked and collected across social networking sites to provide a general understanding of how popular the business is among the social networking community.
This liking publicly shows support for the business. Once something is liked on Facebook it is immediately listed in the Home page; a live newsfeed of activity.
This information is displayed on the Home page as a post with a direct link to the site in question and so every one of the individual’s friends are able to merely click the link and so become associated with the business’ name and what it is they do.
This can also garner further advertisement for the user as discussions can be sparked in the form of comments on the post and friends can in turn, like the post that states the inital Like
On my Facebook page I have more than 1,000 friends on the site.
Even if not a single friend chooses to click on the link they still will have seen the activity post in the newsfeed and so become familiar with the name of the brand or business.
In this manner the Like button creates a free virtual marketing tool for companies in one of those most popular methods of social interaction in today’s society.
Like it or not, it seems social networking is here to stay.
It has been predicted the company will pass the 1 billion user milestone by August this year.
* As at the end of December 2011