MORE than 200,000 people attended Fitur, the five day International Tourism Trade Fair, held in Madrid.
This year the fair was inaugurated on Thursday January 18 by Don Felipe de Borbon and Doña Letizia Ortiz, the Prince and Princess of Asturias.
Fitur 2012 counted with 10,100 exhibitors from 167 countries, one more country than last year, according to organisers.
Many Costa Blanca towns were represented at the fair including a strong presence from Torrevieja.
Torrevieja Mayor, Eduardo Dolon called a press conference on Monday to express his satisfaction regarding the city’s participation in FITUR, saying the show “surpassed all his expectations, originally planned for Torrevieja.”
This was the first time that the Department of Tourism have participated as part of the Costa Blanca stand, where they involved themselves in three key areas: promotions, training activities and meetings with other tourism partners.
With regard to promotional activities, the Municipality of Torrevieja produced at least two daily announcements that will have an impact on the tourism sector.
These included: the presentation of the Hotel Doña Monse, Torrevieja’s first 4-star hotel and Spa with its planned opening in April; the promotion of health tourism; the protected natural areas and parks, among others.
Other promotions included that of Nautical tourism through the Torrevieja Nautical Experience; major sporting events and campuses; and the 58th International Contest of Habanera and Polyphony.
The mayor pointed out that during the five days of the fair, from 18 to 22 January, Tourism Torrevieja distributed more than 11,000 merchandising products, promotional material and advertising.
Dolon added that “Such was the success of the fair that Torrevieja will also be present at international trade fairs in 2012 as part of the stand of the Costa Blanca and will consider also participating in national fairs.”
He emphasized “it is very important to continue promoting the Torrevieja name along the Costa Blanca, one of the most popular travel brands around the Mediterranean.”
By Keith Nicol