Designer Eliza Woodcock recently launched her Scarlett Black fashion label. Although London-based she has many memories of time spent in Spain. Nicole Hallett reports.
TO launch a fashion label less than a year after becoming a designer may surprise many.
But for 27-year-old Eliza, life has always been about becoming a clothes designer and creating her own fashion line. After initially working as a fashion buyer, last February Eliza achieved her dream to become a designer and has since been featured in Italian Vogue, which she lists among her greatest accomplishments.
“I am so lucky to have launched my fashion label after learning my trade studying at the London College of Fashion and then working for Jaeger and Aquascutum,” Eliza explains.
She says that each of her dresses is unique and can take anything from one day to a week to create, depending on the design and construction.
“Fashion means creating garments and a style that enables people to feel fabulous and confident,” says Eliza.
“I find it extremely exciting to create and bring to life what is in my imagination and it is important people love my designs and feel amazing wearing them.” Eliza’s first fashion line is purely about The Little Black Dress, which was also the first article of clothing she ever designed.
“My favourite colour is black as it is the most flattering,” she believes.
“It is always on trend and the most popular colour a woman will buy. This is why I chose to design a line of black dresses, allowing me to focus on creating flattering shapes and beautiful silhouettes with texture and subtle detail.
I prefer woven fabrics for more structure and creativity and jacquards to prints as I think they look more luxurious and chic.” Eliza already has her sights set on expanding her collection and in 2012 wants to design an ‘all white collection with great texture and amazing shapes’.
While she loves Zara clothing, Eliza says: “Spanish fashion plays a lot more with colour within its styles, whereas I think English fashion focuses on shape and texture.”
Born in London, Eliza spent her early child-hood in Germany where her father was a professional footballer.
She returned to London aged eight to attend the German School, leaving aged 16 to study fashion styling and photography at the London College of Fashion.
During Eliza’s schooldays her parents frequently took her to Mallorca and after initially getting to know Cala Serena in the south-east of the island, the family bougt a home in Palma.
While she has many happy memories of Mallorca, she says: “My favourite one is of days spent on the lovely llletas beach, having delicious meals at the restaurants and looking at the amazing boats in Puerto Portals.
Designer Eliza launches a fashion label with lasting memories of time in Spain