Fuengirola shops pin hopes on Three Kings

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STORE owners in Fuengirola’s Miramar shopping centre are hoping for a pre-Three Kings rush.

This follows a Christmas run-up which although busy, generally produced lower or similar lower sales than last year, according to staff at several shops at the centre.

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Shoes and suitcase shop Rayuela has been trading “worse than last year” according to shop assistant Lidia Naranjo who has worked there for seven years.

“Things usually pick up more in the two weeks leading up to Three Kings, so we hope it will be the same this year,” she said.

This is also the case for novelty item store SuperSkunk, where sales were “very bad” prior to Christmas, according to the shop assistant. However, this week “sales have begun to pick-up as people are buying items for Three Kings.”


For shoe shop Chikio sales have been “very good, but still worse than last year,” according to Sales Assistant Cristina Rios who has worked there more than three years. “We always have promotions, especially in the lead-up to Christmas and Three Kings, then when the official sales start we discount even more.”

The owner of Sparkle, which sells watches and Swarovski products, Adriana Sanchez, recons that sales are about the same as last year. Bucking the general trend, the manager of clothing shop Bailly Bijoux, Loly Cerdan, said that “sales are a bit better than last year, but it is still quite slow.”

“We are lucky to have a lot of regular and loyal customers who come from as far afield as Marbella,” she said. Meanwhile, restaurant owner Angel Garcia, 40, shopping at Miramar with his family said that his wife always puts some savings away for the January sales.


“It is easier for us to shop as we take holidays during this week and it is Three Kings, but if there is a good bargain then we might also use our credit card,” he said.

The Winter sales, or rebajas, in Andalucia start on January 7 and continue until March 7.

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