ADRIAN SUTIL and his Formula One Sahara Force India Mercedes was the star of the show when the team and driver rolled into Torrevieja to promote the launch of a new Kingfisher Beer.
As one of the Force India team’s main sponsors, due to the multicultural diversity coupled with the population of the city, Kingfisher chose Torrevieja, the Valencian Community’s fifth largest city, to showcase their new offering.
Kingfisher Beer has been brewed in India since 1978 by the United Breweries Group, is the country’s most popular beer and is sold in 52 countries around the world.
Kingfisher is one of the main sponsors of the Force India car and used the event to launch their new premium larger on the Spanish market. The event attracted thousands of visitors that caught local authorities and organisers by surprise, such were the overwhelming numbers of people who thronged to the Marina Salinas to see Sutil who finished ninth in the Formula One rankings this year with 42 points.
Sutil arrived around 14.00-hrs to be greeted by a melee of media personal and hundreds of fans, many of who had been waiting patiently for almost two hours, as he was originally expected to arrive earlier.
Sutil was escorted around the event by the organisers and representatives from Torrevieja’s Town Hall giving him the opportunity to see the various displays that ranged from Slot Car Racing, Steve Coen’s motor racing school from Cartagena, radio controlled model aeroplanes and helicopters plus a Formula One simulator, in which he promptly set the fastest lap time of the day.
Hundred’s of visitors had their photo taken with his Force India Formula One car and had the opportunity to purchase merchandise which he autographed and then posed for photographs with them, for almost half-an-hour.
The port at Marina Salinas has never before had so many visitors for one event and although there were issues with parking access and entrance to the event for the Phoenix Car Club, who provided a classic car display, the overwhelming response was that this was a fantastic event.
Classic Car owner Barry Sinclare commented “I have been to the Marina Salinas many times for such events as Noche del Coche, which only moved away from the port area due to the accessibility problems. When the access routes and parking facilities are improved, this could be a fantastic venue for future events.”
During his visit Sutil, was presented with a traditional Salt Boat from Torrevieja’s Councillor of Tourism and Culture Luisma Pizana Boj, Councillor for Foreigners, Rosario Martinez and Graham Knight, the Director of the Foreign Residents Office.
Sutil took time out to meet with some local top go-kart drivers, possible racing stars of the future and to chat with and pose for hundreds of photos with hundreds of the visitors who followed his every move around the venue.
Such was the success of the event at Marina Salinas that with the future plans for the improvement of the waterfront, that it all looks good for more and bigger International themed events in Torrevieja.