ITALY may be in the throes of financial chaos, but according to ten top Italian tour operators, the bucket-and-spade-brigade still want their fair share of Sangria and Spanish sunshine.
On a recent inspection visit to the Costa Blanca, representatives of the top holiday organisations, visited Javea where they were met by the councillor for tourism, Councillor Antonio Miragall who assured them that Javea had all the right qualifications to satisfy even the most demanding of tourists.
The councillor proved he had done his homework when he said he understood many Italians liked a combination of tranquillity and leisure activities and preferred islands such as Formentera and the Balearics.
Benidorm was also another popular choice, but to a different segment of the market. He and his team then set out to convince the delegates that Javea ticked all the right boxes by giving them a tour of the area that included Javea’s high spots such as the historic old town and port, Arenal beach and the many vista points located in the surrounding scenic countryside.
The councillor also made the point that although the Arenal beach and promenade is the jewel in Javea’s tourist crown, its sparkle will be even greater in 2012 after a major facelift planned for early in the year has been completed.
At the end of the day, Councillor Miragall wined and dined his Italian guests at a local restaurant and afterwards were presented with bags of promotional material to read on their return trip.
By Benny Davis