THERE is something dreadfully boring, even claustrophobic about the Costas’ approach to tourism.
It is stuck in a time warp of mediocrity. This is no reflection on the people who live here or bored tourists searching for pastures new; they are victims of industry complacency.
It is time for those losing money in
This should be a boom period: Travel has never been easier or cheaper; North African competition evaporated. There has been unparalleled improvement in people’s disposable incomes. The real spenders are the working professionals and early retired. This niche market is being ignored whilst tourist heads bang on about creating gay quarters.
My sons and friends no longer visit; to them the Costas are un-cool and on a par with Butlins or Pontins holiday camps. Theirs is the generation that habitually does
I can’t fault the summer spent in
Christmas markets are so popular hotel rooms are booked years in advance; other festivals like the Munich Beer Festival; are held throughout
Whilst the Costas are looking for tourists that one restaurant alone is packing them in from all four corners of the earth. Visitors return to their own countries and tell their friends, friends who used to do
There is stiff competition from Poland, France, Germany, Prague in the Czech Republic and Slovenia; more than a score of countries desperate for tourist Euros; from the Ukraine and St Petersburg to Salzburg, the Rhineland and Dubrovnik, the shopping streets are packed; their street theatre; fairs, restaurants and attractions lure those for whom the Costas used to be first and last choice. Tourists are appreciated; it tells.
It is true that the Costas also have their unique atmosphere but there’s no mileage in denial. One has to ask: What has gone wrong and what can we do to put matters right. Put simply; the attractions of the Costas’ have got to be more than the rare sighting of a faux-ethnic restaurant or sun-kissed deserted beach.