ADULT relaxation ads have their days counted in the Spanish press since all political parties have agreed they must be banned from both written and digital media.
The Ministry for Equality presented a draft last week which although it remains to be discussed, will go ahead as soon as possible. One of the items pending discussed is how the ads will be banned on the press websites, as the draft is open to the possibility of them being in digital editions as long as the access is restricted to adults only.
Newspapers which benefit from these adverts will not receive any type of compensation. It is estimated that some €40m is spent every year on adult relaxation ads.
In France such adverts were banned in 2003, and in most of Europe they are restricted to certain media.