BRITISH tourists were the most active on the internet in preparing their holidays in Andalucia.
The study shows that 64.6 per cent of British tourists actively used the internet to seek information on their destination in Andalucia, while 50.1 per cent of German tourists and 46.4 per cent of Spanish tourists did the same.
The percentage of British tourists booked products and services online also increased 11 per cent compared to 2009, and 28.7 per cent of them are retired.
This was revealed by a Junta de Andalucia report which shows British tourists accounted for 7 per cent of the total number of visitors to Andalucia last year and 19 per cent of the foreign market. On average almost seven in 10 British tourists were aged over 45. Just over 39 per cent of tourists from the UK choose to visit Andalucia in the third quarter of the year and stay for an average of 10.7 days, spending €59.72 per day, mostly on eating (45.2 per cent) accommodation (22.3 per cent) and transport (10.3 per cent).
Almost 52 per cent of them chose to stay in hotels, while 45.1 per cent chose apartments, which they marked as the most valued aspect of their stay with 8.1 points out of 10. Only 22.4 per cent of British tourists used a company to arrange their holidays, which is 3.3 per more than in 2009, while the rest planned everything themselves.
More than 43 per cent of the tourists plan to return to Andalucia, well above the foreign average of 33.5 per cent.