Businesses opt for social networking

BUSINESS owners in Huercal-Overa are taking advantage of social networking sites such as Facebook or Twitter to increase sales and get their businesses known. A group of local businesses recently took part in a course organized by the Business Development Support Centre in Huercal-Overa, which taught them how to make the best of the tools at their reach.

The first thing they are taught is how to make a business profile and gain practical knowledge of the options available on the sites which will allow them to sell and attract clients. A second phase of the course which will be carried out in June will deal with business marketing on social networking sites.

Sixteen local businesses are taking part, belonging to different sectors such as shoes, baby clothes, toys, lingerie, furniture, insurance, legal assessment, art and entertainment.

They have learned to use technology to their advantage to promote and improve their businesses and better serve their clients.

The teachers of the course have reported that the participants have shown great interest and excitement in the new projects.