FACEBOOK recommendations can influence holiday bookings in 52 per cent of cases, according to a survey by flights comparison website Skyscanner. Sharing holiday snaps through Facebook, the social network with over 500 million users worldwide, is influencing people’s travels in the real world, the survey revealed.
Skyscanner found that the ‘power of pictures’ has a very strong influence on Facebookers’ travel plans, with more than half stating that seeing friends’ holiday pictures had inspired them to book a holiday to the same place.
A whopping 88 per cent of respondents loved to nose through their friends’ shots with half of those admitting to doing so because “they could see what they had got up to and with whom!”.
Some 45 per cent also said that Facebook encourages them to visit their friends abroad more and despite reports claiming that FB reduces real life contact, only five per cent said that being on Facebook meant they were less likely to see their friends in person.
The Skyscanner survey also revealed that Facebook is playing an increasing part in the organisation of group travel with 46 per cent of people having either organised or been invited on a trip via the site.