MARBELLA has the best rated beaches in Spain, a new study shows. It was followed by Ibiza and Lanzarote respectively. This was revealed by Oak Power Communication (OPC) which studied the position in international media of Spanish tourism brands amongst 600 journalists around the world.
Research shows that the region of Andalucia enjoys the best ‘brand image’ in Spain. As a general tourist brand, Andalucia was rated 7.9 out of 10 by journalists, followed by Madrid and Barcelona, with 7.3 and 7.1 respectively.
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“Journalists value Spain’s purely Spanish spirit, strength and passion, as well as the enormous improvement in infrastructures and the quality of services in the past years” Maria Asenjo from OPC explains.
Madrid has the best image as a tourist city, with the Museo del Prado; and the Camino de Santiago wins in the category of natural destinations.
And with high profile visitors like Michelle Obama, it is perhaps hardly surprising Marbella was voted the third trendiest and most fashionable cities in Spain.
Meanwhile, the Museo del Prado in Madrid is the best valued element of Spain’s artistic and tourist heritage, followed closely by the Alhambra in Granada.
Picture Credit: Pablo Monteagudo