Sierra Nevada business hots up

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WITH a milder winter than last year, business is booming in the Sierra Nevada ski resort. Offering snow and skiing a short drive from the coast, it is a popular winter destination, both with residents and visitors, and a far cry from the holiday ingredients millions of European tourists seek each summer.

And while only last week, the roads up to the main ski resort were snow-free, the more than 100 kilometres of slopes, with the help of snow machines, still managed to provide ski fans the opportunity to enjoy the slopes and good facilities.

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Snow showers accompanying a cold weather front early on Monday morning left sub-zero temperatures and heavy snow showers on the slopes.

Virginia Ramos, Sales Manager of Hotel Meliá Sierra Nevada said: “We are doing 20 per cent better than last year. We have been lucky that throughout the whole of January we have had sun, combined with our current level of snow of four metres. This means that we have actually been taking business away from other ski resorts.”

Ramos says that last year was worse with the combination of the recession and the adverse weather conditions; “it did not stop snowing and the sun is an important part of our business. We have great expectations for the rest of the season,” she said.


Meanwhile, other local traders said that a steady flow of visitors from Granada, a year-round popular destination and just 30 minutes drive from the ski-slopes, was helping keep the tills ringing in both the shops and restaurants, even though at times skiers on holiday can be in short supply after a busy festive period.

 


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