Torrevieja’s new tourism strategy promoted at fair

TOURISM Torrevieja is already attending its first exhibition of 2011, promoting the city in Madrid at Spain’s largest International Travel and Tourism Show, FITUR. Torrevieja returns to FITUR after a decade of absence from the show which this year started on Wednesday and lasts until January 23.

The town is promoting itself as an attractive option focussing on health, sport and culture.

Last year, 10,966 companies exhibited at the fair from 166 countries/regions making the event one of the most important International Travel Exhibitions on a global scale.

This is one of four major exhibitions planned that Torrevieja will be promoted at, around Spain.

Meanwhile, last week Torrevieja’s political parties gave the thumbs up to a new entity to promote tourism in Torrevieja.

This new autonomous body has been created under the name ‘Turismo de Torrevieja’ or simply ‘Tourism Torrevieja’, adopting its own logo that fuses the colours of Green, Pink, Light and Royal Blue to signify Torrevieja’s outstanding tourism attractions; Salinas de Torrevieja, sky and sea.

The mayor and president of the Municipal Tourism Agency, Pedro Hernández Mateo, said that this organization was created under the name ‘Turismo de Torrevieja’, adopting its own logo to highlight the strong ties that the city has with tourism, a key sector in the success of the city.

The mayor pointed out that there was a need to strengthen local tourism policy and that the new agency would adopt new approaches to development, leaving behind the classical tasks of information and promotional materials, to move forward and deal with new objectives and strategies which are much more ambitious and will involve all sectors of Tourism and development within the city.

The Mayor highlighted that the objective is to increase the competitiveness of Torrevieja as a tourism destination.

He stressed that Torrevieja has so much more to offer in different tourism fields, which have yet to be fully exploited, including working on building sports tourism, sailing and boating, sightseeing and, soon, congress tourism with the implementation of the Conservatory of Torrevieja Auditorium.

By Keith Nicol