7up revamp

0

DR PEPPER Snapple (DPS) is reformulating its 7Up brand, giving it a “crisper” lemon and lime taste, and is also adding new graphics to its packaging and launching new advertising for the brand to boost volumes of the drink in the fourth quarter, reports Bloomberg.

In an interview, the company’s chief marketing officer, Jim Trebilcock, said the newly “restaged” 7Up will be on sale in in September.

LEAVE A COMMENT

Please enter your comment!
Please enter your name here