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Euro Weekly News | Norman Macleod

Leapy is wrong but he's oh so right

Leapy Lee's comments on the death of 17 year-old Grace Ford: I am absolutely incensed at the amount of incorrect reporting (especially in the UK press) about the tragic, wholly avoidable death of this young lassie. Leapy is 100% right that something must be done - and wrong insofar as a…
Published in Norman Macleod
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Follow The 80/20 Rule

A FACT of business is the so-called '80/20 Rule'. This says that 20% of your clients will provide you with 80% of your income. A perfect example of this is in the Antiques Industry. When an Antiques Dealer starts out in business, he/she has to spend a lot of time…
Published in Norman Macleod
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The Secret That 99% of Business Owners Don't Know

The thing that most business owners DON'T do that costs NOTHING and doubles your turnover... is referrals. Referral business is seriously effective, very easy to achieve and it costs you NOTHING. Zero, zip, nowt, nada, not a bean. Once you've sold to a client, he or she can quickly become…
Published in Norman Macleod
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How to Legally Steal From Your Competitors!

Marketing a business, any business, is not a perfect science – although there are rules to be followed. What works for one, doesn't always work for all. In that way, what works for you and your business won't be guaranteed to work for your competition. And vice-versa.
Published in Norman Macleod
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How to Quickly Flush Your Cash Down the Loo

You know, I hear a lot of talk about 'Branding' yourself or your business - i.e. creating an 'image'. Of course Branding has its merits - look at Coca-cola, Honda, Sony, Virgin, Lego, Sunny Delight, The AA, T-Mobile, for example – but Coca-Cola, Lego and T-Mobile are not reading this…
Published in Norman Macleod
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Gordon Brown Appointed Spanish Minister of Economy

I PROMISED you last week that I'd be revealing to you the 'Secret Formula' that'll make your advertisements work. You may be wondering why Gordon Brown is shortly to take charge of the Spanish Ministry of Economy...  
Published in Norman Macleod
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